题目内容
The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.
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Formulating competitive positioning for a product and a detailed marketing mix is called:
Income and occupation are psychographic segmentation variables.
A segment may have desirable size and growth and still not offer attractive profits.
Marketers in hospitality companies need to work to establish images that differentiate their company from competitors.
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