超星 - Chapter 8

单选题

______ plans apply to the entire organization and establish the organization's overall goals.

A. Departmental
B. Strategic
C. Operational
D. Specific

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单选题

Long-term plans are defined as those with a time frame beyond ______.

A. seven years
B. one year
C. five years
D. three years

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单选题

Which of the following is an example of a standing plan?( )

A. a retail chain's plan to counter the entry of a new competitor
B. a plan developed to address a sudden, unanticipated surge in demand
C. a fire escape policy establishing practices to be followed in an emergency
D. a plan to cope with radical changes in the political environment

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单选题

In ______, goals set by top managers flow down through the organization and become subgoals for each organizational area.

A. management by objectives
B. management by observation
C. traditional goal setting
D. management by exception

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单选题

Retail Planning (Scenario)Mr. Tyler Nall is president and CEO of a retail chain that is about to begin operations in numerous major cities across the United States. The stores will sell home furnishings that are considered moderately priced for the average-income buyer. During the last few months he has been working to lay out directions for the managers of the stores. Mr. Nall and his vice presidents have decided that each store should have sales equal to or greater than $100 per square foot per day. To attract an adequate number of customers, the store should be well maintained both inside and out.The statement that each store should have sales equal to or greater than $100 per square foot per day is an example of ( )__.

A. a strategic plan
B. a directional plan
C. a financial goal
D. a strategic goal

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单选题

The statement that all stores should be well maintained both inside and out is an example of a ______.

A. directional plan
B. specific plan
C. financial goal
D. social goal

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单选题

Community Newspaper (Scenario)Robert Downs is in the process of setting up a small community newspaper in his home town of Corning, New York. As a first step, he sets the following goal for his company: "To be a champion for free speech and for the development of the community." This goal is to appear clearly on top of every page of the newspaper.The above goal constitutes the ______ goal of the company.

A. informal
B. operational
C. financial
D. strategic

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单选题

When making editorial decisions for his newspaper, Robert Downs mostly picks issues that are in line with his political beliefs and those that his advertisers approve of. For instance, he recently chose not to publish a story about how a large local manufacturer, one of the paper's biggest advertisers, was flouting environmental regulations. This indicates that ______.

A. the company's strategic goals do not leave any room for interpretation
B. the company's stated goals are not its real goals
C. the company's goals are directional in nature
D. the company's financial goals derive from its strategic goals

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单选题

Downs wants to formulate a plan that lays out general guidelines for his employees and leaves room for interpretation. Which of the following types of plans would best suit his requirement? ( )

A. informal
B. specific
C. directional
D. standing

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判断题

Planning is concerned with how objectives are to be accomplished, not what is to be accomplished.

A. 对
B. 错

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