题目内容

Which of the following is a psychographic segmentation variable?

Age
B. Social class
C. Income
D. Gender

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Evaluating each segment's attractiveness and selecting one or more of the market segments. is one of the major steps in the target marketing process, which is called:

A. Market targeting
B. Market evaluating
C. Market positioning
D. Market segmentation

The degree to which effective programs can be designed for attracting and serving segments is the ________ of the market segment.

A. Measurability
B. Accessibility
C. Substantiality
D. Actionability

Formulating competitive positioning for a product and a detailed marketing mix is called:

A. Market evaluation
B. Market positioning
C. Market targeting
D. Market competitive advantage

Income and occupation are psychographic segmentation variables.

A. 对
B. 错