?Look at the statements below and the text on mobile advertising on the opposite page.
?Which section (A, B, C or D) does each statement 1-7 refer to?
?For each statement 1- 7, mark one letter (A, B, C or D) on your Answer Sheet.
?You will need to use some of these letters more than once.
Mobile Advertising The Next Big Thing
A
Advertising on mobile phones is a tiny business. Last year spending on mobile ads was $ 871 million worldwide according to lnforma Telecoms & Media, a research firm, compared with $ 24 billion spent on internet advertising and $450 billion spent on all advertising. But marketers are hailing the mobile phone as advertising's promised land. It is destined, some say, to replace not only internet advertising,the latest fad, but also television, radio, print and billboards, the four traditional pillars of the business.
B
The 2.5 billion mobile phones around the world can potentially reach a much bigger audience than the planet's billion or so personal computers. The number of mobile phones in use is also growing much faster than the number of computers, especially in poorer countries. Furthermore, most people carry their mobile with them everywhere—something that cannot be said of television or computers.
C
Yet the biggest selling point of mobile ads is what marketing types call ' relevance' . Advertisers believe that about half of all traditional advertising does not reach the right audience. But mobile advertising through text messages is the most focused: if marketers use mobile firms' profiles of their customers cleverly enough, they can tailor their advertisements to match each subscriber's habits.
D
In September, Blyk, a new mobile operator, launched a service in Britain that aims to do just that. It offers subscribers 2]7 free text messages and 43 free minutes of voice calls per month as long as they agree to receive six advertisements by text message every day. To sign up for the service,customers must fill out a questionnaire about their hobbies and habits. So advertisers can target their messages very precisely. ' Britain is the largest, but also the trickiest European ad market, so if it works here it will work everywhere,' says Pekka Ala-Pietila, chief executive and one of the founders of Blyk.
Customers are rewarded in return for text message advertisements on their mobile phones.
&8226;Read the text below about the advantages of learning to keyboard quickly.
&8226;In most of the lines (34-45) there is one extra word. It is either grammatically incorrect or does not fit in with the meaning of the text. Some lines, however, are correct.
&8226;If a line is correct, write CORRECT on your Answer Sheet.
&8226;If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet.
Get better at keyboarding!
There is a simple way to work more efficiently: improve your keyboard skills by learning to touch keyboard them. If you are one of the vast majority
34 of some people who keyboard with two or four fingers, you may believe that
35 you are reasonably efficient. But the average person seldom achieves more
36 than twelve words by a minute when using this method, while touch keyboarding
37 can achieve up to 120 words, if enabling you to work almost as quickly
38 as you can think. Whatever position you hold in your company, you are
39 probably given responsible for answering emails or generating documents, and it
40 is quite likely that you spend too much time doing this. Stop and consider how
41 far much more you could do in a day as a result of touch keyboarding. You would
42 be able to create such a document faster than you can write and as
43 quickly as you can think and free up time to be more than creative. Moreover,
44 you would save up the cost of a full-time secretary, and no longer have to
45 wait for your documents to be created and either then have to return them for correction.
(34)