题目内容

ROC Engineering, a Chinese shipbuilding company, agrees to build a fleet of submarines for the Sri Lankan navy, for which it will be paid in the local Sri Lankan currency. As per(按照) the agreement, ROC must also spend a substantial amount of the money it generates through this deal within the country. In accordance with the contract, ROC buys Sri Lankan tea at a reduced rate. This is an example of which of the following forms of countertrade?

A. descending bid
B. offset
C. barter
D. compensation deal
E. buyback arrangement

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________ are offered by a manufacturer to trade-channel members if they will perform certain functions, such as selling, storing, and recordkeeping.

A. Consumer promotions
B. Quantity discounts
C. Functional discounts
D. Seasonal discounts
E. Trade-in allowances

When hotels, motels, and airlines offer discounts in slow selling periods, they are said to be offering ________.

A. trade discounts
B. quantity discounts
C. functional discounts
D. seasonal discounts
E. trade-in allowances

When supermarkets and department stores drop the price on well-known brands to stimulate store traffic, they are said to be following ________ pricing.

A. value
B. loss-leader
C. special event
D. high-low
E. everyday low

In ________, the seller charges a separate price to each customer depending on the intensity of his or her demand.

A. second-degree price discrimination
B. third-degree price discrimination
C. psychological discounting
D. special-customer pricing
E. first-degree price discrimination

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