题目内容
In general, personal selling is used more with complex, expensive, and risky goods and in markets with fewer and larger sellers.
查看答案
搜索结果不匹配？点我反馈
更多问题
Advertising and publicity play the most important roles in the conviction stage of buyer readiness.
In the growth stage of a product's life cycle, demand has its own momentum through word of mouth and interactive marketing.
All the response hierarchy models assume that a buyer passes through affective, cognitive, and behavioral stages, in that order.
If a small Iowa college builds awareness among applicants from Nebraska, increases the target audience's knowledge about its offerings, communicates in a way that makes the target audience like it and prefer it to other colleges, builds intent to apply, and gets the target audience to attend, they are using an AIDA model of consumer responses.
微信支付 
支付宝支付