题目内容

The America-First Corporation has begun an extensive telemarketing campaign in Great Britain. The firm's strategy for entering this market is an example of the use of:

A.direct exporting.
B.licensing.
C.indirect exporting.
D.exporting.

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Which of the following modes of foreign market entry offers the GREATEST amount of control and risk for the international marketer?

A.Franchising
B.Foreign direct investment
C.Direct exporting
D.Joint ventures

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If a company has trouble establishing distribution channels in a foreign country, it has many options. Which of the following options is probably LEAST desirable, even though it has been done by some famous companies?

A.Establish a strategic alliance with the local channel members
B.Pay slotting fees to the powerful retailers
C.Sell the products unbranded in an OEM arrangement
D.Establish its own distribution network

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A foreign seller may ship goods to the border of market countries for further processing or reshipment to other countries without paying customs costs by shipping those products to specially designated areas called:

A.ports of foreign call.
B.keiretsus.
C.freight forwarding depots.
D.free-trade zones.

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Japanese firms often benefit in international competition by having close relationships with large domestic banks which enable them to take advantage of favorable:

A.transportation terms.
B.warehousing terms.
C.credit terms.
D.promotion terms.

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The America-First Corporation has begun an extensive telemarketing campaign in Great Britain. The firm's strategy for entering this market is an example of the use of:

A.direct exporting. B.licensing. C.indirect exporting. D.exporting.

Which of the following modes of foreign market entry offers the GREATEST amount of control and risk for the international marketer?

If a company has trouble establishing distribution channels in a foreign country, it has many options. Which of the following options is probably LEAST desirable, even though it has been done by some famous companies?

A foreign seller may ship goods to the border of market countries for further processing or reshipment to other countries without paying customs costs by shipping those products to specially designated areas called:

Japanese firms often benefit in international competition by having close relationships with large domestic banks which enable them to take advantage of favorable:

A.direct exporting.
B.licensing.
C.indirect exporting.
D.exporting.