题目内容

Japanese firms often benefit in international competition by having close relationships with large domestic banks which enable them to take advantage of favorable:

A.transportation terms.
B.warehousing terms.
C.credit terms.
D.promotion terms.

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A large American firm has just concluded legal arrangements under which a Chinese manufacturer will produce some of its electronic products for sale in its domestic and foreign markets. This arrangement would be BEST described as:

A.contract manufacturing.
B.franchising.
C.turnkey manufacturing.
D.licensing.

Unlike other forms of "technology transfers", ____________ involves the provision of managerial and capital assistance.

A.a turnkey contract
B.licensing
C.contract manufacturing
D.Franchising

The ability of well-known brand names to get a premium price, relative to their lesser known (or generic) competitors, is an example of:

A.a promotional monopoly
B.the impact of slotting fees.
C.a natural barrier.
D.distribution inequity.

Which of the following modes of entry is typically most attractive for a newcomer to international marketing?

A.Exporting
B.Joint ventures
C.Foreign direct investment
D.Franchising

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