题目内容

E-commerce is available just about everywhere and anytime. This is known as()

A. richness
B. information density
C. ubiquity
D. reach

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All of the following were visions of e-commerce expressed during the early years of e-commerce except()

A. a nearly perfect information marketspace
B. friction-free commerce
C. disintermediation
D. fast follower advantage

The unique features of e-commerce technology include()

A. Ubiquity
B. Specific standards
C. Global Reach
D. Richness

Which of the following refers to any disparity in relevant market information among parties in a transaction()

A. information asymmetry
B. unfair competitive advantage
C. imperfect competition
D. dynamic pricing

Which of the following statements is true about the traditional tradeoff between the richness and reach of a marketing message prior to the development of the Web()

A. Marketing messages had little richness
B. The smaller the audience reached, the less rich the message
C. The larger the audience reached, the less rich the message
D. Richness was unrelated to reach

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