That means that you have to adapt your product and your , your communication, to the culture you are in and to the different environment that you face.
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I like to mention another company that will do one product concept and, for instance, the soap brand, Lux, is one example of a global brand that will sell all over.
How can people be trained to be international_____?
Of course, people can learn on the_____.
And the way we have also looked at doing it is to ensure that we enable really global relevance, but real world_____.