题目内容

For a magazine, subscription renewal rate is a good measure of retention.

A. 对
B. 错

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A company should try to retain a customer only as long as the cost to discourage defection is lower than the lost profit.

A. 对
B. 错

The marketing funnel identifies the profitability of consumers at each stage in the decision process.

A. 对
B. 错

Focusing disproportionate effort on high-profit customers will lead to lower customer profitability for those customers.

A. 对
B. 错

Frequency programs are designed to reward customers who buy often and in substantial amounts.

A. 对
B. 错

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