For a magazine, subscription renewal rate is a good measure of retention.
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A company should try to retain a customer only as long as the cost to discourage defection is lower than the lost profit.
A. 对
B. 错
The marketing funnel identifies the profitability of consumers at each stage in the decision process.
A. 对
B. 错
Focusing disproportionate effort on high-profit customers will lead to lower customer profitability for those customers.
A. 对
B. 错
Frequency programs are designed to reward customers who buy often and in substantial amounts.
A. 对
B. 错