People and organizations also can be viewed as brands if they have well-defined images understood and liked by others.
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As sports marketing employs traditional package-goods technique, it has become less sophisticated.
A. 对
B. 错
Arts and entertaining industries do not have to value branding, because people can judge the quality of experience goods by inspection.
A. 对
B. 错
The key to branding is that consumers perceive differences among brands in a product category.
A. 对
B. 错
Financial accounting helps the managers evaluate results and make informed decision.
A. 对
B. 错