题目内容

________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A. Marketing
B. Knowledge
C. Operations
D. Strategic
E. Distribution

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________ goods constitute the bulk of most countries' production and marketing efforts.

A. Durable
B. Impulse
C. Physical
D. Luxury
E. Intangible

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The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.

A. event
B. property
C. service
D. place
E. idea

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Which of the following is true of business markets?

A. Buyers are usually not skilled at comparing competitive product offerings.
Buyers have limited purchasing power.
C. Property rights, language, culture, and local laws are the most important concerns.
D. Products sold in such markets are usually highly standardized.
E. Business buyers purchase goods to make or resell a product to others at a profit.

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A(n) ________ need is a need that the consumer explicitly verbalizes.

A. stated
B. affirmative
C. unsought
D. delight
E. secret

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________ management is the art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.

A. Marketing B. Knowledge C. Operations D. Strategic E. Distribution

________ goods constitute the bulk of most countries' production and marketing efforts.

The "Malaysia, Truly Asia" ad campaign that showcased Malaysia's beautiful landscape and its multicultural society in order to attract tourists is an example of ________ marketing.

Which of the following is true of business markets?

A(n) ________ need is a need that the consumer explicitly verbalizes.

A. Marketing
B. Knowledge
C. Operations
D. Strategic
E. Distribution