Which of the following is a risk that firms must consider prior to expanding abroad?
A. The domestic consumers may prefer low-priced products.
B. The market in the foreign country may be too similar to the domestic market.
Consumers in the foreign country may be very particular about quality.
D. Management may not understand the foreign country's business culture.
Which of the following is the main advantage of a functional marketing organization?
A. easy coordination
B. administrative simplicity
C. lower staff requirements
D. reduced competition between functional groups
Companies enter the international market only when their domestic markets are saturated.
A. 对
B. 错
The more favorable a country's image, the less prominently the "Made in…" label should be displayed.
A. 对
B. 错