The first phase of the value creation and delivery sequence is ________ the value that represents the "homework" marketing must do before any product exists.
A. choosing
B. providing
C. communicating
D. considering
E. acquiring
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The last step in the value creation and delivery sequence is ________ the value where the sales force, sales promotion, advertising, and other communication tools announce and promote the product.
A. developing
B. positioning
C. communicating
D. reversing
E. researching
14.大手术后病人宜采用的饮食是
A. 高热量、低脂肪
B. 高热量、低蛋白
C. 高蛋白、高维生素
D. 高脂肪、高蛋白
E. 低脂肪、低蛋白
Angelo made the decision to outsource the software components of his consulting company so he could focus on the company's ________, which are sources of competitive advantage, make a contribution to perceived customer benefits, have application in a wide variety of markets, and are difficult to imitate.
A. core competencies
B. infrastructure
C. market-sensing processes
D. fulfillment management processes
E. outbound logistics
肝、胆、胰腺疾病病人宜采用的饮食是
A. 高纤维素饮食
B. 高蛋白饮食
C. 低盐饮食
D. 低脂肪饮食
E. 高盐饮食