One of the primary roles of research and development in achieving superior efficiency is（）
A. facilitating cooperation among functions
B. limiting customer defection rates by building brand loyalty
C. designing products for ease of manufacture
D. instituting training programs to build skills
E. implementing pay for performance
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Dale’s methods of fitting horseshoes save time and money for his employer at the local ranch. However, when Dale suggests that everyone use his method, his boss, Cedric, says, “No. That’s not the way
A. organizational inertia
B. prior strategic commitments
C. barriers to mobility
D. lack of distinctive competencies
E. the Icarus paradox
Which of the following is an important attribute for a product from a quality-as-reliability perspective（）
A. Styling
B. Aesthetic appeal
C. Wait time at the point of sale
D. Features
E. Performance
Which of the following is true of the impact of high product quality on competitive advantage（）
A. It decreases the utility of the products
B. It lowers unit costs of the products
C. It adversely affects employee productivity
D. It limits the company’s ability to differentiate its products
E. It increases the need for after sales services
Which of the following is not true regarding a company’s distinctive competencies（）
A. They represent the unique strengths of the company
B. They refer to company strengths that competitors cannot easily match or imitate
C. They form the bedrock of a company’s strategy
D. They can be based in any of the value creation functions of the company
E. They are shared by many firms in an industry
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