Which of the following is true of the impact of high product quality on competitive advantage（）
A. It decreases the utility of the products
B. It lowers unit costs of the products
C. It adversely affects employee productivity
D. It limits the company’s ability to differentiate its products
E. It increases the need for after sales services
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Which of the following is not true regarding a company’s distinctive competencies（）
A. They represent the unique strengths of the company
B. They refer to company strengths that competitors cannot easily match or imitate
C. They form the bedrock of a company’s strategy
D. They can be based in any of the value creation functions of the company
E. They are shared by many firms in an industry
Which of the following is NOT a barrier to entry（）
A. Economies of scale
Brand loyalty
C. Absolute cost advantages
D. High customer bargaining power
E. High customer switching costs
Parmi les expressions relevées du texte, laquelle n’a pas un sens péjoratif（）
A. La canaille
B. La populace
C. Les héros ne sentent pas bon !
D. Je trouve le peuple sublime
Which of the following statements is true about potential competitors in an industry（）
A. They threaten the profitability of established companies
B. They are usually encouraged by established companies
C. They find it easier to enter an industry when the entry barriers are high
D. They find it easier to enter an industry when established companies have economies of scale
E. They usually have an absolute cost advantage over established companies
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