题目内容

Which of the following is NOT a barrier to entry()

A. Economies of scale
Brand loyalty
C. Absolute cost advantages
D. High customer bargaining power
E. High customer switching costs

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Parmi les expressions relevées du texte, laquelle n’a pas un sens péjoratif()

A. La canaille
B. La populace
C. Les héros ne sentent pas bon !
D. Je trouve le peuple sublime

Which of the following statements is true about potential competitors in an industry()

A. They threaten the profitability of established companies
B. They are usually encouraged by established companies
C. They find it easier to enter an industry when the entry barriers are high
D. They find it easier to enter an industry when established companies have economies of scale
E. They usually have an absolute cost advantage over established companies

Ford Motors developed the Explorer sports utility vehicle in 1990, and it is still in the top ten best-selling sports utility vehicles in the United States, based on an extensive study of customer pre

A. Research and development
B. Human resources
C. Materials management
D. Marketing and sales
E. Company infrastructure

Which of the following statements is true about rivalry in the context of established companies()

A. It significantly reduces the costs of established companies
B. It squeezes profits out of an industry
C. It enables companies to lower their spending on non-price-competitive strategies
D. It forces companies to reduce prices when it is less intense
E. It is unaffected by the demand conditions of an industry

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