题目内容
Sales promotion is the process of persuading a potential customer to buy the product. It can be part of the personal selling process. The main methods of sales promotion are: Money off coupons—customers receive coupons, or cut coupons out of newspapers or a products packaging that enables them to buy the product next time at a reduced price. Competitions—buying the product will allow the customer to take part in a chance to win a prize (e.g. Coca Cola ring pulls). Discount vouchers—a voucher (like a money off coupon). Free gifts—a free product when buy another product. Point of sales materials—e.g, posters, display stands—ways of presenting the product in its best way or showing the customer that the product is there. Loyalty cards—e.g. Nectar and Air Miles; where customers earn points for buying certain goods or shopping at certain retailers—that can later be exchanged for money, goods or other offers. Loyalty cards have recently become an important form of sales promotion. They encourage the customer to return to the retailer by giving them discounts based on the spending from a previous visit. Loyalty card can offset the discounts they offer by making more sales and persuading the customer to come back. They also provide information about the shopping habits of customers—where do they shop, when and what do they buy This is very valuable marketing research and can be used in the planning process for new and existing products. An airline company may most frequently use ______.
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"It’s not what you know, but who you know that counts." This oversimplified statement often angers those who believe that all it takes to get ahead is hard-work. However, you can’t ignore that there is some truth in the statement when it comes to looking for a job. In fact, the U.S. Department of Labor estimates that 48 percent of all job opportunities are made through personal networking. So the real question for job seekers is how to take advantage of this phenomenon. Positioning yourself to take the advantage of the benefits of networking is not that difficult. It only requires participation in social and business events, particularly those that relate to your professional objectives. It’s a three-step process: first, choosing a promising event to attend; second, once there, making sure you get your massage out; and third, sending a resume after a positive conversation. The ready-made social situations created by professional associations are obvious places to network. Almost every professional association portrays itself as a networking vehicle for matching jobs with prospective candidates. If you do not belong to a professional group, the act of joining one will get you in the door. Once inside, you have the opportunity to meet many influential people. Beyond the social and business gatherings, networking has recently taken a turn toward our electronic future. The Internet is becoming a networking medium for communication about job opportunities and job seekers. This passage is mainly written for ______.
For some reason, it is easier to remember that someone is a baker than to remember that his surname is Baker.
"It’s not what you know, but who you know that counts." This oversimplified statement often angers those who believe that all it takes to get ahead is hard-work. However, you can’t ignore that there is some truth in the statement when it comes to looking for a job. In fact, the U.S. Department of Labor estimates that 48 percent of all job opportunities are made through personal networking. So the real question for job seekers is how to take advantage of this phenomenon. Positioning yourself to take the advantage of the benefits of networking is not that difficult. It only requires participation in social and business events, particularly those that relate to your professional objectives. It’s a three-step process: first, choosing a promising event to attend; second, once there, making sure you get your massage out; and third, sending a resume after a positive conversation. The ready-made social situations created by professional associations are obvious places to network. Almost every professional association portrays itself as a networking vehicle for matching jobs with prospective candidates. If you do not belong to a professional group, the act of joining one will get you in the door. Once inside, you have the opportunity to meet many influential people. Beyond the social and business gatherings, networking has recently taken a turn toward our electronic future. The Internet is becoming a networking medium for communication about job opportunities and job seekers. The first sentence in this passage most probably means that ______.
"It’s not what you know, but who you know that counts." This oversimplified statement often angers those who believe that all it takes to get ahead is hard-work. However, you can’t ignore that there is some truth in the statement when it comes to looking for a job. In fact, the U.S. Department of Labor estimates that 48 percent of all job opportunities are made through personal networking. So the real question for job seekers is how to take advantage of this phenomenon. Positioning yourself to take the advantage of the benefits of networking is not that difficult. It only requires participation in social and business events, particularly those that relate to your professional objectives. It’s a three-step process: first, choosing a promising event to attend; second, once there, making sure you get your massage out; and third, sending a resume after a positive conversation. The ready-made social situations created by professional associations are obvious places to network. Almost every professional association portrays itself as a networking vehicle for matching jobs with prospective candidates. If you do not belong to a professional group, the act of joining one will get you in the door. Once inside, you have the opportunity to meet many influential people. Beyond the social and business gatherings, networking has recently taken a turn toward our electronic future. The Internet is becoming a networking medium for communication about job opportunities and job seekers. Networking may be achieved through ______.
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