题目内容
Marketing goods that are currently in short supply would require significant marketing talent.
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The traditional view of marketing works best in economies with many different types of people, each with individual wants, perceptions, preferences, and buying criteria.
The customer relationship management process involves all the activities related to receiving and approving orders, shipping the goods on time, and collecting payment.
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Companies including Amazon.com, BMW, Disney, eBay, LEGO, Nike, and Toyota are examples of master marketers.
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