It is plain common sense--the more happiness you feel, the less unhappiness you experience.【C1】______ ,recent research reveals that happiness and unhappiness are not really flip sides of the same emotion. They are two【C2】______ coexisting feelings that rise and fall【C3】______ .
The recognition that happiness and unhappiness can coexist much【C4】______ love and hate in a close re-lationship may offer valuable【C5】______ on how to lead a happier life. It suggests, for example,【C6】______ changing or avoiding things that make you miserable【C7】______ well make you less miserable but probably won't make you any happier. That advice is【C8】______ up by an extraordinary series of studies which【C9】______ that a genetic predisposition for unhappiness may nm in certain families.【C10】______ , researchers have found, happiness doesn't appear to be anyone's heritage. The【C11】______ for joy is a talent that you de-velop【C12】______ for yourself. Family members【C13】______ each other more in their levels of unhappiness than in their levels of happiness. And identical twins were much closer than 【C14】______ twins in unhappiness, a finding that implies agenetic【C15】______ .
Why is unhappiness less influenced by environment? When we're happy we tend to be more【C16】______ to people and to keep【C17】______ connections better than when we're feeling sad. This doesn't mean, however, some people are born to be sad. Genes may predispose (预先安排)one to unhappiness, but disposition can be influenced by personal【C18】______ . You can increase your happiness through your own actions, regardless of your heritage.
Psychologists have discovered some of the actions and attitudes that seem to bring people closer to that most desired of feelings. To begin to think about happiness may help us to understand not only what we have but possibly what we don't have. By【C19】______ happiness we may be able to see more clearly what we really want, and we may also be able to ask ourselves【C20】______ what we want is worth getting.
【C1】
A. So
B. However
C. Anyway
D. Moreover
By saying that "Coke has hardly been sitting on its thumbs" , the author means that ______.
A. it is impossible for Coke to be indifferent to the situation
B. it is difficult for Coke to get out of the failures and reverse the situation
Coke can't be the best forever and it is losing its share to Pepsi
D. Coke has realized that it should learn from others to improve itself
Section B
Directions: There are 2 passages in this section. Each passage is followed by some questions or unfinished statements. For each of them there are four choices marked A, B, C and D. You should decide on the best choice.
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke's long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
Pepsi's share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that's down four-tenths of a point. Both companies' flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke's lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke's for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league's teams. "We're still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke's outward calm, executives are angry over the NFL loss. Now, some on Coke's board are sad to be upset that Pepsi outdid Coke's management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who's winning, there's no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke's long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There's nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi's image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.
Which of the following can be inferred from the Para 1?
A. The successful strategies for the sugar water industry.
B. The cola fight between Coke and Pepsi.
C. The reasons for the decline of Coke.
D. The importance of image in promotion plan.