Marketers typically focus on brand ________ in choosing the points-of-parity and points-of-difference that make up their brand positioning.
A. equity
B. awareness
C. benefits
D. architecture
E. extensions
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________ are visual representations of consumer perceptions and preferences.
A. Brand narratives
B. Share of mind variables
C. Perceptual maps
D. Exemplars
E. Points-of-parity
Straddle positions ________.
A. help firms to analyze who their competitors are
B. allow brands to expand their market coverage and potential customer base
C. are a necessity while creating a firm's vision and mission statement
D. assist firms in collecting information on competitors that will directly influence their strategy
E. are ambiguous moral principles behind the operation and regulation of marketing
American Express' "World-Class Service, Personal Recognition," Mary Kay's "Enriching women's lives," Hallmark's "Caring Shared," and Starbucks' "Rewarding Everyday Moments" are examples of brand ________.
A. mantras
B. parity
C. identity
D. architecture
E. extension
可导致排便失禁的疾病是
A. 大肠癌
B. 结肠炎
C. 脊柱损伤
D. 克罗恩病
E. 甲状腺功能亢进
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