题目内容
________ refer to the marketing communications element that involves company-sponsored activities and programs designed to create daily or special brand-related interactions with consumers.
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Which of the following elements of the marketing communications mix includes a variety of programs directed internally to employees of the company or externally to consumers, other firms, the government, and media to promote or protect a company's image or its individual product communications?
Personal selling refers to person-to-person oral, written, or electronic communications that relate to the merits or experiences of purchasing or using products or services.
In the new communication environment, advertising is often the single most important element of a marketing communications program for sales and building brand and customer equity.
场景法中经过用例的最简单且为成功的路径的事件流是（）。
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