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服务沟通的作用之一在于向顾客提供服务产品的相关信息。
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为了吸引顾客，企业可以在营销沟通中做出超越实际能力的承诺。
Ms. Sun is requested to give Mr. Mohammed Ali a firm offer.A: Hello, Ms. Sun. After studying your sample, ____(我们想试订50000码)of Pure silk 311 this time.S: I‘m glad to hear that. I think our products will be well received in your market and____.(吸引挑剔的买主)A: Fine. And then can I have your firm offer?S: Sure. The price is US$ 0.75 per yard CIF New York. ____(最低起订量)is 50,000 yards.A:____.(你方的报价值得考虑) What about____?(交货期)S: In August.A: ____(即期信用证)as your payment term?S: Of course.A:____?(你方报盘有效期多长)S: Our offer is kept____.(有效期3天)A: I will give you a reply tomorrow morning.S: I'll be waiting for your prompt and favorable reply.
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