题目内容

What is a reference group? Describe three different types of reference groups that can have an impact on a consumer's purchasing behavior.

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People can emerge with different perceptions of the same object because of three perceptual processes. List and briefly describe these processes.

柴胡治疗伤寒邪在少阳，常配。菊花治疗风热感冒，或温病初起、温邪犯肺，每与性能功用相似的相须为用。

List and briefly define Maslow's Hierarchy of Needs.

What is mental accounting? What, according to Thaler, are the core principles on which mental accounting is based? Explain with examples.