超星 - Homework for Ch5 - 查题吧

单选题

Consumers often choose and use brands that have a brand personality consistent with how they see themselves, also known as the ________ self-concept.

A. actual
B. ideal
C. others'
D. prohibitive
E. suggestive

单选题

Consumers often choose and use brands that have a brand personality consistent with how they think others view them, also known as the ________ self-concept.

A. actual
B. others'
C. ideal
D. dual
E. perceptual

单选题

Within the context of Jennifer Aaker's analysis, identify the brand personality that can be associated with a new product whose promotional messages consistently portray it as being reliable, intelligent, and successful.

A. sincerity
B. excitement
C. competence
D. sophistication
E. ruggedness

单选题

Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?

A. sincerity
B. intelligence
C. imagination
D. sophistication
E. ruggedness

单选题

________ portrays the "whole person" interacting with his or her environment.

Attitude
B. Personality
C. Lifestyle
D. Self-concept
E. Subculture

单选题

The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.

A. self-reliance
B. self-perception
C. psychogenic
D. stimulus-response
E. projective

单选题

In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.

A. information search
B. evaluation of alternatives
C. problem recognition
D. purchase decision
E. postpurchase behavior

单选题

________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

Abraham Maslow
B. Frederick Herzberg
C. Sigmund Freud
D. John Cacioppo
E. Karl Marx

单选题

Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?

A. trait-role theory
B. psychological constraint theory
C. probability theory
D. leadership model
E. two-factor theory

单选题

At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are ________ needs.

A. esteem
B. self-actualization
C. social
D. safety
E. physiological

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