题目内容
The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
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In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.
________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.
Which of the following theories developed by Frederick Herzberg distinguishes dissatisfiers from satisfiers?
At the top of Maslow's hierarchy of needs (shown as a pyramid in the text) are ________ needs.
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