题目内容

Ford Motors uses the ad caption "Magnify the Adventure" to promote its latest SUV, the Ford Endeavour. The ad features the car traveling through an uneven, rocky terrain. Within the context of Jennifer Aaker's brand personality analysis, Ford Endeavour is most likely to be strong on which of the following traits?

A. sincerity
B. intelligence
C. imagination
D. sophistication
E. ruggedness

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“预付账款”账户的期末余额=期初余额+本期贷方发生额-本期借方发生额。

A. 对
B. 错

________ portrays the "whole person" interacting with his or her environment.

Attitude
B. Personality
C. Lifestyle
D. Self-concept
E. Subculture

The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.

A. self-reliance
B. self-perception
C. psychogenic
D. stimulus-response
E. projective

In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.

A. information search
B. evaluation of alternatives
C. problem recognition
D. purchase decision
E. postpurchase behavior

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