题目内容

“预付账款”账户的期末余额=期初余额+本期贷方发生额-本期借方发生额。

A. 对
B. 错

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________ portrays the "whole person" interacting with his or her environment.

Attitude
B. Personality
C. Lifestyle
D. Self-concept
E. Subculture

The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.

A. self-reliance
B. self-perception
C. psychogenic
D. stimulus-response
E. projective

In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.

A. information search
B. evaluation of alternatives
C. problem recognition
D. purchase decision
E. postpurchase behavior

________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.

Abraham Maslow
B. Frederick Herzberg
C. Sigmund Freud
D. John Cacioppo
E. Karl Marx

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