“预付账款”账户的期末余额=期初余额+本期贷方发生额-本期借方发生额。
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________ portrays the "whole person" interacting with his or her environment.
Attitude
B. Personality
C. Lifestyle
D. Self-concept
E. Subculture
The starting point for understanding consumer behavior is the ________ model in which marketing and environmental stimuli enter the consumer's consciousness, and a set of psychological processes combine with certain consumer characteristics to result in decision processes and purchase decisions.
A. self-reliance
B. self-perception
C. psychogenic
D. stimulus-response
E. projective
In the exact moment you run out of laundry detergent and realize you need to pick some up at the store, you are in the ________ stage of the buying decision process.
A. information search
B. evaluation of alternatives
C. problem recognition
D. purchase decision
E. postpurchase behavior
________ assumed that the psychological forces shaping people's behavior are largely unconscious, and that a person cannot fully understand his or her own motivations.
Abraham Maslow
B. Frederick Herzberg
C. Sigmund Freud
D. John Cacioppo
E. Karl Marx