We define packaging as all the activities of designing and producing the container for a product. This includes up to three levels of material: primary package, secondary package, and ________ package.
A. retailer
B. design
C. shipping
D. consumer
E. supplier
查看答案
________ are formal statements of expected product performance by the manufacturer.
A. Insurance
B. Warranties
C. Bonds
D. Invoices
E. Balance sheets
Guarantees are most effective in two situations. The first is when the company or products are not well known. The second is when the product's quality is ________ to competition.
A. not known
B. different
C. inferior
D. equivalent
E. superior
In planning its market offering, the marketer needs to address five product levels, each of which reduces customer value.
A. 对
B. 错
石决明可用治
A. 肝阳上亢,头晕目眩
B. 目赤翳障,视物昏花
C. 两者均是
D. 两者均非