Ingredient branding can take on a form called "self-branding" in which the company advertises its own branded ingredients.

A. 对
B. 错

If the variants within the Tide product under P&G's detergent(洗涤剂) line included Tide with Acti-Lift, Tide Plus Febreze Freshness Sport, Tide Plus Febreze, Tide Free, Tide Plus Downy, Tide Coldwater, Tide TOTALCARE, and Tide Free for Coldwater, and all were available in Pods, Liquids, Liquids for HE machines, and Powder formats, the width of the product mix would be 32 because there would be 32 distinct variants.

A. 对
B. 错

Product line analysis provides information for two key decision areas — product line length and product mix pricing.

A. 对
B. 错

Packaging includes the activities of designing and producing a container for a product.

A. 对
B. 错

Warranties are formal statements of expected product performance by the manufacturer.

A. 对
B. 错

In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the "customer-value hierarchy" and identify the five levels of product contained within.

Explain the concepts of product-mix width, length, depth, and consistency.

Product mix

Product-line stretching

Product-mix pricing