超星 - Homework for Ch9 - 查题吧

单选题

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

A. technology intensity
B. responsiveness
C. ease of use
D. customer training
E. adaptability

单选题

Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.

A. expedience
B. intensity
C. tangibility
D. performance
E. accuracy

单选题

________ refers to data, information systems, and advice services that the seller offers to their buyers.

A. Sales force relationships
B. Customer relationships
C. Open source technology
D. Customer training
E. Customer consulting

单选题

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices(新手).

A. delivery
B. ordering ease
C. ease of installation
D. customer consulting
E. reparability

单选题

________ describes the service program for helping customers keep purchased products in good working order.

A. Returns
B. Ordering ease
C. Installation
D. Maintenance and repair
E. Delivery

单选题

In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.

A. Conformance
B. Design
C. Performance
D. Reliability
E. Style

单选题

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

A. product type
B. product class
C. need family
D. product variant
E. product line

单选题

A ________ is the set of all products and items a particular seller offers for sale.

A. product line
B. product mix
C. product extension
D. product system
E. product class

单选题

Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

A. type
B. length
C. class
D. mix
E. width

单选题

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.

A. consistency
B. depth
C. intensity
D. range
E. width

3