Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
A. type
B. length
C. class
D. mix
E. width
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A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.
A. consistency
B. depth
C. intensity
D. range
E. width
The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
A. consistency
B. depth
C. width
D. length
E. composition
The ________ of the product mix refers to the total number of items in the mix.
A. width
B. length
C. depth
D. breadth
E. range
Which of the following is a benefit of product mapping?
A. studying market matrices
B. integrating target markets
C. identifying market segments
D. educating consumers
E. integrating target matrices