The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
A. consistency
B. depth
C. width
D. length
E. composition
查看答案
The ________ of the product mix refers to the total number of items in the mix.
A. width
B. length
C. depth
D. breadth
E. range
Which of the following is a benefit of product mapping?
A. studying market matrices
B. integrating target markets
C. identifying market segments
D. educating consumers
E. integrating target matrices
What occurs when any company lengthens its product line beyond its current range?
A. market overreach
B. brand dilution
C. product adaptations
D. cannibalization
E. line stretching
治疗中风后气虚血滞，经络不利之半身不遂，口眼蝸斜者选用
A. 天麻
B. 全蝎
C. 蜈蚣
D. 地龙
E. 僵蚕
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