题目内容
A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.
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The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.
The ________ of the product mix refers to the total number of items in the mix.
Which of the following is a benefit of product mapping?
What occurs when any company lengthens its product line beyond its current range?
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