超星 - Homework for Ch9 - 查题吧

单选题

A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

A. function
B. product
C. benefit
D. process
E. structure

单选题

Products such as insurance, cemetery plots(墓地), and smoke detectors(烟雾探测器) are examples of ________ goods that are products that the consumer does not know about or does not normally think of buying.

A. specialty
B. unsought
C. heterogeneous shopping
D. homogeneous shopping
E. convenience

单选题

Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations(设施) and ________.

A. natural products
B. component materials
C. operating supplies
D. equipment
E. processed materials

单选题

Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications.

A. features
B. conformance quality
C. durability
D. performance quality
E. reliability

单选题

Many products can be differentiated in terms of their ________, which is its size, shape, or physical structure.

A. form
B. prototype
C. architecture
D. model
E. blueprint

单选题

________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.

A. Mass customization
B. Reverse engineering
C. Interoperability
D. Backward compatibility
E. Benchmarking

单选题

If the Ford GT is designed to accelerate to 50 miles per hour within 10 seconds, and every Ford GT coming off the assembly line does this, the model is said to have high ________.

A. reliability
B. conformance quality
C. durability
D. compatibility
E. interoperability

单选题

________ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy.

A. Design
B. Style
C. Durability
D. Conformance
E. Reliability

单选题

Ideal ________ would exist if users could fix the product themselves with little cost in money or time.

A. durability
B. reliability
C. style
D. design
E. reparability

单选题

For ________ to be valued for products like vehicles and kitchen appliances(厨房用具), it should not be associated with an excessive price premium and the product must not be subject to rapid technological obsolescence(陈旧、过时).

A. conformance quality
B. performance quality
C. reparability
D. durability
E. style

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