题目内容

A ________ is anything that can be offered to a market to satisfy a want or need, including physical goods, services, experiences, events, persons, places, properties, organizations, information, and ideas.

A. function
B. product
C. benefit
D. process
E. structure

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Products such as insurance, cemetery plots(墓地), and smoke detectors(烟雾探测器) are examples of ________ goods that are products that the consumer does not know about or does not normally think of buying.

A. specialty
B. unsought
C. heterogeneous shopping
D. homogeneous shopping
E. convenience

Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations(设施) and ________.

A. natural products
B. component materials
C. operating supplies
D. equipment
E. processed materials

Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications.

A. features
B. conformance quality
C. durability
D. performance quality
E. reliability

Many products can be differentiated in terms of their ________, which is its size, shape, or physical structure.

A. form
B. prototype
C. architecture
D. model
E. blueprint