Products such as insurance, cemetery plots(墓地), and smoke detectors(烟雾探测器) are examples of ________ goods that are products that the consumer does not know about or does not normally think of buying.
A. specialty
B. unsought
C. heterogeneous shopping
D. homogeneous shopping
E. convenience
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Capital items are long-lasting goods that facilitate developing or managing the finished product. They include two groups: installations(设施) and ________.
A. natural products
B. component materials
C. operating supplies
D. equipment
E. processed materials
Most products are established at one of four performance levels: low, average, high, or superior. For example, mountain bikes come in a variety of sizes and physical attributes. When a consumer purchases a mountain bike costing $1,000, he or she expects the bike to perform to specifications and to have a high ________, meeting the promised specifications.
A. features
B. conformance quality
C. durability
D. performance quality
E. reliability
Many products can be differentiated in terms of their ________, which is its size, shape, or physical structure.
A. form
B. prototype
C. architecture
D. model
E. blueprint
________ is the ability of a company to prepare on a large-scale basis individually designed products, services, programs, and communications.
A. Mass customization
B. Reverse engineering
C. Interoperability
D. Backward compatibility
E. Benchmarking