题目内容

For ________ to be valued for products like vehicles and kitchen appliances(厨房用具), it should not be associated with an excessive price premium and the product must not be subject to rapid technological obsolescence(陈旧、过时).

A. conformance quality
B. performance quality
C. reparability
D. durability
E. style

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When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

A. technology intensity
B. responsiveness
C. ease of use
D. customer training
E. adaptability

Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.

A. expedience
B. intensity
C. tangibility
D. performance
E. accuracy

________ refers to data, information systems, and advice services that the seller offers to their buyers.

A. Sales force relationships
B. Customer relationships
C. Open source technology
D. Customer training
E. Customer consulting

Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices(新手).

A. delivery
B. ordering ease
C. ease of installation
D. customer consulting
E. reparability

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