题目内容
When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.
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Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.
________ refers to data, information systems, and advice services that the seller offers to their buyers.
Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices(新手).
________ describes the service program for helping customers keep purchased products in good working order.
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