Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices(新手).
A. delivery
B. ordering ease
C. ease of installation
D. customer consulting
E. reparability
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________ describes the service program for helping customers keep purchased products in good working order.
A. Returns
B. Ordering ease
C. Installation
D. Maintenance and repair
E. Delivery
In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
A. Conformance
B. Design
C. Performance
D. Reliability
E. Style
A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.
A. product type
B. product class
C. need family
D. product variant
E. product line
A ________ is the set of all products and items a particular seller offers for sale.
A. product line
B. product mix
C. product extension
D. product system
E. product class