题目内容

A ________ is the set of all products and items a particular seller offers for sale.

A. product line
B. product mix
C. product extension
D. product system
E. product class

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Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

A. type
B. length
C. class
D. mix
E. width

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.

A. consistency
B. depth
C. intensity
D. range
E. width

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

A. consistency
B. depth
C. width
D. length
E. composition

The ________ of the product mix refers to the total number of items in the mix.

A. width
B. length
C. depth
D. breadth
E. range