________ describes the service program for helping customers keep purchased products in good working order.
A. Returns
B. Ordering ease
C. Installation
D. Maintenance and repair
E. Delivery
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In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
A. Conformance
B. Design
C. Performance
D. Reliability
E. Style
A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.
A. product type
B. product class
C. need family
D. product variant
E. product line
A ________ is the set of all products and items a particular seller offers for sale.
A. product line
B. product mix
C. product extension
D. product system
E. product class
Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.
A. type
B. length
C. class
D. mix
E. width