题目内容

A group of products within a product class that are closely related because they perform a similar function, are sold to the same customer groups, are marketed through the same outlets or channels, or fall within given price ranges is known as a ________.

A. product type
B. product class
C. need family
D. product variant
E. product line

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A ________ is the set of all products and items a particular seller offers for sale.

A. product line
B. product mix
C. product extension
D. product system
E. product class

Happy Home Products produces detergents, toothpaste, bar soap, disposable diapers, and paper products. This company has a product ________ of five lines.

A. type
B. length
C. class
D. mix
E. width

A consumer products firm manufactures and sells over 200 different sizes and varieties of jams and jellies. We can say that this manufacturer's product mix has high ________.

A. consistency
B. depth
C. intensity
D. range
E. width

The ________ of the product mix refers to how closely related the various product lines are in end use, production requirements, distribution channels, or some other way.

A. consistency
B. depth
C. width
D. length
E. composition