Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.
A. expedience
B. intensity
C. tangibility
D. performance
E. accuracy
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________ refers to data, information systems, and advice services that the seller offers to their buyers.
A. Sales force relationships
B. Customer relationships
C. Open source technology
D. Customer training
E. Customer consulting
Differentiating on ________ is important for companies with complex products and becomes an especially good selling point when targeting technology novices(新手).
A. delivery
B. ordering ease
C. ease of installation
D. customer consulting
E. reparability
________ describes the service program for helping customers keep purchased products in good working order.
A. Returns
B. Ordering ease
C. Installation
D. Maintenance and repair
E. Delivery
In increasingly fast-paced markets, price and technology are not enough. ________ is the factor that will often give a company its competitive edge and is defined as the totality of features that affect how a product looks, feels, and functions in terms of customer requirements.
A. Conformance
B. Design
C. Performance
D. Reliability
E. Style