题目内容

________ describes the product's look and feel to the buyer; it has an advantage of creating distinctiveness that is difficult to copy.

A. Design
B. Style
C. Durability
D. Conformance
E. Reliability

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Ideal ________ would exist if users could fix the product themselves with little cost in money or time.

A. durability
B. reliability
C. style
D. design
E. reparability

For ________ to be valued for products like vehicles and kitchen appliances(厨房用具), it should not be associated with an excessive price premium and the product must not be subject to rapid technological obsolescence(陈旧、过时).

A. conformance quality
B. performance quality
C. reparability
D. durability
E. style

When the physical product cannot be easily differentiated, the key to competitive success may lie in adding valued services and improving their quality. The main service differentiators are ordering ease, delivery, installation, ________, customer consulting, maintenance, and repair.

A. technology intensity
B. responsiveness
C. ease of use
D. customer training
E. adaptability

Delivery refers to how well a product or service is brought to the customer. It includes speed, ________, and care throughout the delivery process.

A. expedience
B. intensity
C. tangibility
D. performance
E. accuracy