题目内容

Product line analysis provides information for two key decision areas — product line length and product mix pricing.

A. 对
B. 错

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Packaging includes the activities of designing and producing a container for a product.

A. 对
B. 错

Warranties are formal statements of expected product performance by the manufacturer.

A. 对
B. 错

In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the "customer-value hierarchy" and identify the five levels of product contained within.

Explain the concepts of product-mix width, length, depth, and consistency.

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