Product line analysis provides information for two key decision areas — product line length and product mix pricing.
查看答案
Packaging includes the activities of designing and producing a container for a product.
A. 对
B. 错
Warranties are formal statements of expected product performance by the manufacturer.
A. 对
B. 错
In planning its market offering, the marketer must address the five product levels of the customer-value hierarchy. Describe the "customer-value hierarchy" and identify the five levels of product contained within.
Explain the concepts of product-mix width, length, depth, and consistency.