People buy products for ________.
A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. All of the above
查看答案
Which of the following is NOT a stage of the consumption process?
A. Desire
B. Pre-purchase
C. Purchase
D. Post-purchase
When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.
A. 对
B. 错
The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.
A. 对
B. 错
Popular culture is both a product of marketing and an inspiration for marketing.
A. 对
B. 错