题目内容

People buy products for ________.

A. what they do
B. what they mean
C. the role the product plays in the consumer's life
D. All of the above

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Which of the following is NOT a stage of the consumption process?

A. Desire
B. Pre-purchase
C. Purchase
D. Post-purchase

When a transaction occurs between two or more organizations or people who give and receive something of value, an exchange has taken place.

A. 对
B. 错

The fact that people often buy products not for what the products do but for what they mean implies that a product's basic function is unimportant.

A. 对
B. 错

Popular culture is both a product of marketing and an inspiration for marketing.

A. 对
B. 错

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