Startup companies can come in all forms. A 1 task in setting up a business is to conduct research in order to validate, assess and develop the ideas or business concepts in addition to opportunities to establish further and deeper understanding on the ideas or business concepts as well as their commercial 2, A company may 3 to be a startup as it passes various 4, such as becoming publicly traded in an IPO, or ceasing to exist as an independent entity via a merger or acquisition. Companies may also fail and cease to operate altogether.Investors are generally most 5 to those new companies distinguished by their risk / reward profile and scalability. That is, they have lower bootstrapping costs, higher risk, and higher potential return on investment. Successful startups are 6 more scalable than an established business, in the sense that they can potentially grow rapidly with limited investment of capital, labor or land.Startups 7 several unique options for funding. Venture capital firms and investors may help startup companies begin operations, exchanging cash for an equity stake. In 8 though, many startups are 9 funded by the founders themselves. Factoring is another option, though not 10 to startups. Some new funding opportunities are also developing in crowd funding.