题目内容

Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

A. going-rate pricing
B. image pricing
C. market-skimming pricing
D. target pricing
E. markup pricing

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Which of the following is the first step in setting a pricing policy?

A. selecting a pricing method
B. selecting the pricing objective
C. determining demand
D. estimating cost
E. analyzing competitors' costs, prices, and offers

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After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy?

A. It should analyze its competitors' costs, prices, and offers.
B. It should select its pricing method.
C. It should select its final price.
D. It should determine the demand for its product.
E. It should estimate the cost of its product.

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A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.

A. market skimming
B. product-quality leadership
C. survival
D. profit maximization
E. market penetration

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After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

A. maximize market share
B. skim the market
C. become a product-quality leader
D. survive in the market
E. maximize current profit

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Many consumers are willing to pay $100 for a perfume that contains $10 worth of scent because the perfume is from a well-known brand. What kind of pricing is the company depending on?

A. going-rate pricing B. image pricing C. market-skimming pricing D. target pricing E. markup pricing

Which of the following is the first step in setting a pricing policy?

After determining its pricing objectives, what is the next logical step a firm should take in setting its pricing policy?

A firm that is plagued with overcapacity, intense competition, or changing consumer desires would do better if it pursues ________ as its major objective.

After estimating the demand and costs associated with alternative prices, a company has chosen to price its product in such a way that it gains the highest rate of return on its investment. The company is looking to ________.

A. going-rate pricing
B. image pricing
C. market-skimming pricing
D. target pricing
E. markup pricing